The platform is rolling out a fresh option that enables them to reduce the quantity of AI-made videos appearing in their streams. This move comes as the service revealed that it currently hosts more than 1 billion AI videos.
Pilot Phase and Launch
The update is in a pilot phase over the coming weeks before a full-scale rollout. This development aligns with a increase in AI content, driven by new video-generation tools.
The Broader AI Trend
Studies have shown that nearly one in 10 of the quickest rising content creators on a popular video site only show clips produced artificially. A significant portion of this material is considered low-quality AI content, a phrase for poor-quality, factory-style content that is often illogical or bizarre.
Our research shows that many people like content produced via AI tools, ranging from computer-generated images to science explainers, and we want to give people the power to increase or decrease of that, based on their own likes,” commented a platform representative.
Volume and Proportions
The platform shared that there are presently 1.3bn videos on its service identified as AI-generated. Overall, in excess of 100 m pieces of content are added to the platform every day, making clips made by AI a relatively small portion of its overall inventory.
How to Adjust Settings
Members will be able to decrease or raise the level of AI-generated videos they watch by accessing the topic control setting in the application and picking “AI-generated content”. Additional categories that can already be modified under the filter cover news, style, beauty, and choreography.
AI Disclosure Rules
Its guidelines oblige content makers to tag convincing artificially created content, and it bans dangerous fake videos of well-known individuals or critical incidents. Any authentic-looking AI video that is without a tag can be deleted under its terms of service.
Additionally, the platform will henceforth attach an artificially created tag to content made using its own AI tools, or identified by an collaborative effort for recognizing artificial media. This step is intended to help prevent users from trying to circumvent the disclosure requirement.
Responsible AI Funding
The company is additionally establishing a $2 million educational fund for professionals and institutions to produce learning resources about using AI responsibly. This project will support non-profit groups focused on training computer science.
Moderation Strategy
TikTok has defended its content review process, amid debate over intentions to make redundant a large number of content moderators in the UK. The company is set to cut hundreds of positions in its content moderation department in its British office, with worker representatives and digital protection specialists expressing worry that humans are being replaced by machine-led review.
A trust and safety lead clarified that staff-based oversight would still have a role, but artificial intelligence can safeguard staff by removing the most harmful content before it has to be seen by people. The company reported a 76% decrease in disturbing and violent content handled by content reviewers over the previous year due to the use of its machine learning processes.
“We think that it’s essential to combine people and machines to maintain a secure environment,” the official commented. “We’ll have staff as involved in the system, but we further consider it’s very important to limit contact with unsafe media as swiftly, which is where a significant AI assistance is really helping us work at speed.”
